Final Press Release 2: Image Building

For Immediate Release
February 1, 2009
Burger Planet
1483 Bellview Ave.
Garry, IN 46401
219-797-1000
www.burgerplanet.com

Burger Planet Launches Healthy Food Options
Burger Planet Teams With Fitness Guru Jayne Peterson

GARY, Ind. – After her success with talk show host Opal Whitcomb’s weight loss, fitness expert Jayne Peterson has teamed with Burger Planet, in releasing a new line of healthier alternatives. Burger Planet which is famous for its simple hamburger options is now giving customers several additional meal choices.

Petersen was asked why she was joining the Burger Planet team she said, “Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson.”

With a promise to their loyal customers, Burger Planet will continue to offer their original menu offerings; in addition Burger Planet will now have available white chicken meat sandwiches and a variety of salads. Burger Planet will also provide several options to accompany a customer’s sandwich or salad. Customers can now choose between five fruit options as a substitute to fries for no additional charge. Petersen said, “Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet’s exciting new menu choices.”

Burger Planet was found in 1934 by James E. Muellenbach I, Changing from a single location into the world’s largest Quick Service Restaurant franchise. To date they have served 52 billion customers and counting. Originating in Gary, Ind., Burger Planet has expanded to 17 countries, and now employs 8,921 people. When Mr. Muellenbach was asked about Petersen recent hire he said, “The women Jayne Petersen have helped lose weight eat at Burger Planet. Burger Planet and Jayne Petersen are launching a comprehensive program to assist those women in eating healthy.”

Petersen and company mascot Corny the Clown will be making appearance across the country together, promoting healthy eating options for kids and parents. During the month of June look for Petersen and Corny the Clown at 12 of the company’s locations, the pair will be armed with nutritional packets and healthy advice for kids. During the month of July look for the pair at 7 malls across America, the first of which will be a stop in April to the Mall of America.



For public relations inquiries:
Ryan Miller
Director of Communications
Burger Planet
Ryan.miller@burgerplanet.net
219-797-2831

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